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Articles

2017, Design Made in Germany

In dieser vierteiligen Artikelserie behandelt Martin Lorenz die Fragen: Was ist eine visuelle Identität? Wodurch zeichnet sich eine zeitgenössische visuelle Identität aus? Ist ein Logo eine visuelle Identität? Wodurch gewannen die flexiblen visuellen Identitäten an Popularität? Sind flexible visuelle Identitäten wirklich neu? Wie könnten flexible visuelle Systeme typologisiert werden? 

Deutsch: https://www.designmadeingermany.de/2017/140638/

2017, Graphisme en France

The 23rd issue of Graphisme en France addresses logotypes and visual identities for the first time — a subject central to the work of graphic designers. This vast subject is looked at from a number of angles, providing a broad understanding of its origins and practices rather than an exhaustive study. Roger R. Remington, historian and director of the Vignelli Center for Design Studies, surveys the origins and evolution of visual identities in the USA, while a text by the immensely influential American designer Paul Rand, dating from 1991, provides insight into his standpoint, about which he wrote extensively. Vivien Philizot, himself a designer and researcher within the field of visual studies, provides an overview of the history of logos, deciphering their impact and meaning within our visual environment. Ruedi Baur, designer and creator of numerous visual identities for companies in France and abroad, shares his recommendations in the light of his experience. And lastly, the designer Martin Lorenz, discusses his work on flexible visual identities as a result of the spread of digitalisation.

French: http://www.cnap.graphismeenfrance.fr/livre/graphisme-france-ndeg23

English: http://www.cnap.graphismeenfrance.fr/article/graphisme-france-2017

2016, Grafik

Martin Lorenz of studio Two Points has spent several years researching flexible visual identities for the University of Barcelona. Here, he reveals his findings about the nuances of this ever-shifting field of design… 

English: https://www.grafik.net/category/feature/flexi-time

Books 

2019, On the Road to Variable, Viction:ary, Hong Kong — Available at Victionary

2015, I Love Type — Collectors Box, Viction:ary, Hong Kong — Sold out

2013, I Love Times, Viction:ary, Hong Kong — Available at Victionary

2013, I Love Helvetica, Viction:ary, Hong Kong — Available at Victionary

2012, Monograph — Barcelona: A Guide, Creative Review, London, UK — Sold out

2012, I Love Franklin Gothic, Viction:ary, Hong Kong — Available at Victionary

2012, I Love Gill Sans, Viction:ary, Hong Kong — Available at Victionary

2012, Pretty Ugly, Visual Rebellion in Design, Gestalten, Berlin, Germany — Available at Gestalten

2011, Type Navigator, Gestalten, Berlin, Germany — Available at Gestalten

2011, I Love DIN, Viction:ary, Hong Kong — Available at Gestalten

2011, I Love Bodoni, Viction:ary, Hong Kong — Available at Victionary

2010, Spanish Advertising Annual, Club de Creativos, Madrid, Spain

2010, I Love Avant Garde, Viction:ary, Hong Kong — Available at Victionary

2010, I Love Futura, Viction:ary, Hong Kong — Available at Victionary

2010, Left, Right, Up, Down: New Directions in Signage and Wayfinding, Gestalten, Berlin, Germany — Available at Gestalten

2010, latino—grafico, Gestalten, Berlin, Germany — Available at Gestalten

2009, Neuland – The Future of German Graphic Design, Actar D, Barcelona, Spain — Available at Amazon

2006, The One Weekend Book Series – Graphic Tourism Since Two Thousand And Three – The Collection of Volumes One Through Five, Actar D, Barcelona, Spain — Available at Amazon