Having a website with my name on it never really made sense to me. The best things are done in relationships. Putting only my name on them doesn’t ring true. Now, while writing this, I am even questioning if there is anything that would exist without relationships. This text is the result of the relationships I had in the past and the one we, you and I, are shaping right now.
I am getting distracted. All I wanted to say is that this page has started to make sense now that I have multiple jobs, and for many of you, it became unclear how they are related.
If you still have questions, contact me through Patreon: patreon.com/martinlorenz
Prof. Dr. Martin Lorenz initially studied Communication Design at the Darmstadt University of Applied Sciences, but then graduated in Type/Graphic Design at the KABK in The Hague. In 2007, he founded TwoPoints.Net with Lupi Asensio. While setting up the studio, Lorenz completed a master’s and doctorate in Systems Design at the University of Barcelona. He is currently a Social, System, and Type Design lecturer in three bachelor’s and master’s programs at Elisava Barcelona and a Motion Identity and Kinetic Type lecturer at the Film Academy Ludwigsburg. Lorenz is deputy director of studies and professor at the University of Cooperative Education (BA-Nord), head of the Conversational Design Studio at the not-for-profit organization Dark Matter Labs, and a partner at Coding Systems. His book Flexible Visual Systems has been published in English, Spanish, and Japanese.
(Shop) Publications
I still have some copies of this beauty. It won Gold as the best Editorial Design Project in 2006 at the Spanish Art Directors Club. It compiles the first 10 The One Weekend Book Series. It tells (visual) stories about how it was to travel to Frankfurt, Copenhagen, Berlin, New York, and make books in only one weekend with Tim Faulwetter, Kasper Riisholt, Sune Ehlers, Rinah Lang, Elisabeth Schulze, Eike König, and Yoshi Sodeoka.
Publisher: ACTAR
Publication date: 2006
Edition: 1st
Language: English
Print length: 300 pages
Dimensions: 15.19 x 1.85 x 21.23 cm
15€ + Delivery
See the little postcard-sized notebooks? They are perfect for sketching flexible visual systems. Half of the book features a circle grid, while the other half uses a triangular grid. The papers are the same as the first edition of the FVS book.
Format: 10,5 x 12,5 cm
Cover Paper: Coated Embossed Sand Creator of 300 g. (Torras Papel) printed with Pantone inks (Pantone 172, Pantone 7481 i Pantone Reflex Blue)
Inside Pages Paper: Offset Extra Coral Natural 1.2 de 120 g. (Torras Papel) printed with Pantone inks (Pantone 172, Pantone 7481 and Pantone Reflex Blue)
Binding: Stapled
7€ + Delivery
Until I have a proper system in place, contact me through LinkedIn if you are interested in receiving a copy.
Each delivery will have a postcard and a dedication, if you like. 🙂
Teaching
Current Teaching Positions
- Professor and Co-Head of the Department Communication Design, University of Collaborative Education, BA-Nord, 2025 –
- Social Design
- Design Theory
- Flexible Visual Systems
- Honorary Professor at Elisava Escola Universitària de Disseny i Enginyeria de Barcelona, 2006 –
- Bachelor Degree of Interactive Design, Social Design
- Master Degree of Visual Design, Modular Type Design
- Master Degree of Strategic Design, Social Design
- Honorary Professor at the Master for Motion Design, Film Academy Baden-Würtemberg, 2020 –
- Kinetic Type Design
- Motion Identities
- Honorary Professor LaBasad, 2024 –
- Masterclasses about Flexible Visual Identities
Past Teaching
- Fh Salzburg, 2025
- ZHdK, Zürcher Hochschule der Künste, 2025
- Page Academy, 2003 + 2023 – 2024
- HfG Offenbach, 2006 + 2023
- KABK Royal Academy of Art, The Hague, 2020 – 2022
- École Supérieure de Design de Troyes, 2022
- HGB Hochschule für Grafik und Buchkunst, 2022
- UMPRUM Academy of Arts, Architecture and Design in Prague, 2022
- Google, 2022
- Istituto Europeo di Design, 2018 + 2020 – 2021
- HMKW University of Applied Sciences for Media, Communication and Management, 2020 – 2021
- HAW Hamburg University of Applied Sciences, 2019 – 2020
- KW Kunstschule Wandsbek, 2015 – 2020
- TGM Typografische Gesellschaft München, 2019
- Muthesius Academy of Fine Arts and Design, Kiel , 2017
- Hochschule für Technik, Wirtschaft und Gestaltung, Konstanz, 2016
- Blanquerna – Universitat Ramon Llull, 2009 – 2012
- Universitat Abat Oliba CEU, 2009 – 2012
- HSB Hochschule Bremen – City University of Applied Sciences, 2008
- Willem de Kooning Academy Rotterdam, 2007
- IDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO), 2006
- MSD Münster, 2004
There are a couple of dormant projects, which I love nevertheless and might reappear at any moment.
Ah, I also made a Domestika course. I hate to see myself on video, but the course is a good introduction to Flexible Visual Systems. If you want to go in depth, I recommend the courses on www.flexiblevisualsystems.info